From Ebay Zero to Power-Selling Hero: The Devil Is In The Details
If you've ever heard the expression "the devil is in
the details," you can probably already guess how it
relates to today's lesson. The bulk of the work you
do as an Ebay seller will be easy and repetitive,
but it is the minor details that will make or break
your business. In today's lesson, I am going to talk
about the single most important "detail" - and why you
absolutely must pay attention to it if you want to be
successful selling on Ebay. At some point in your career as an Ebay seller, you
probably stumbled over two types of sellers that
completely bewildered you: the first type was selling
items for absolutely stupid prices--so low that they
couldn't possibly be making a profit; in contrast,
the second type was selling items for unbelievably
high prices. . .and somehow getting bids. The second type of seller knows that the devil is
the details--the details being your auction title
and description. Knowing this seemingly insignificant piece of information
and putting it into practice makes all the difference
in the world. It can literally mean the difference
between 25 and 250 auction views. The amount of traffic you receive on Ebay is dependent
on the keyphrases and keywords you use to form your
title and the keywords and keyphrases you pepper
throughout your description. While there are a number of ways to navigate Ebay,
almost every visitor uses either "titles" or "titles
and descriptions" to search for auctions. If they
search for "green ipod mini" and your title or
description includes "green ipod mini," your search
result will be displayed. When most sellers create auctions, they concentrate
on describing the item or converting visitors with
powerful sales copy; however, what they don't do--
almost without exception--is add traffic-pulling
keywords to their titles and pepper keywords throughout
their descriptions. In fact, some sellers neglect this to such a great
extent that they misspell important keywords in their
titles and description. This is the first type of seller
we talked about. As a result, they attract no buyers--
with the possible exception of people who scour misspelled
auctions to purchase underbid items that are
unintentionally"hidden." . . .so don't fool around when you create your auction
title and description! You now know better. This is the single most important determinant of the
amount and quality of traffic you receive as a seller
on Ebay. Use it, and you will immediately attract more
interested buyers; ignore it, and you voluntarily give
interested buyers to the seller who is already
selling the same products as you for twice the price. http://www.workathomerightnow.net/ebay.html -
Written by Isaiah Hull, author of "How to Profit
on Ebay In Seven Days Without Spending A Single
Penny." For a limited time only you can get a
pre-publication copy of his book for
ONE-FOURTH the post-publication price!
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