An Emerging Market in eBay Consignments: The eBay Trading Post (Part II In A Series)


In 2002, the eBay consignments business was born, referred to by eBay as the Trading Assistant Program.

It's possible that eBay didn't foresee just how much they would benefit form their eBay consignments program. Designed to unite experienced eBay sellers with people who want heir merchandise sold on eBay without having to do it themselves, the Trading Assistant program has enjoyed enormous success.

As big as eBay had become -- larger than all other online auction venues combined -- they were still missing out on a large segment of the population; the technophobes. These people would sell goods on eBay if they had access to a computer and a digital camera, and had the time and inclination to learn how to run an auction. But they either don't have the technology or they lack the desire to become auctioneers, or both. Since they're not on line, they're not likely to learn about Trading Assistants who advertise primarily through eBay. And even if they saw the ads, they probably wouldn't trust them.

You see, people active in the online community are already comfortable with the environment, which has an element of anonymity. But a non-computer person is more likely to want to deal with a real, brick-and-mortar retail business. They may not trust someone who runs auctions out of their home.

How to reach these people? Introducing the concept of the "Trading Post"...

A Trading post is to eBay consignments what the typical consignment shop is to the average community. It's a drop off location that allows consumers to drop their stuff off and have it sold for them as a service. It's a retail location that markets itself to consumers as a local, experienced ebay consignments seller -- a Trading Assistant with a brick-and-mortar store.

While any ebay trading assistant can establish an ebay consignments service out of a retail location, only a Trading Post can put the eBay brand on their physical storefront. (A trading assistant can only advertise inside their store). With this privilege comes a higher standard, ie, eBay has "raised the bar" on their requirements.

A Trading Post must meet the following additional requirements:

-Offers a staffed drop-off location or storefront with regular drop-in hours, so that clients can visit the location without calling ahead.

-Has a feedback score of 500 or higher

-Has at least 98% positive feedback

-Has sales of at least $25,000 on eBay each month

Online, clients can search for Trading Posts specifically, and Trading Posts may receive priority placement in search results. (Yes, even some online clients prefer the retail setting). Also, Trading Posts are displayed with a special icon next to their User ID. If you're a Trading Assistant who also meets the requirements, you automatically qualify as a Trading Post and do not need to take additional steps.

Walt Duflock, Director of the eBay Trading Assistant Program and a real life trading assistant, has announced eBay's intention of having "secret shoppers" and "customer satisfaction surveys" to see if there are certain Trading Post locations eBay would like to support more than others.

Regardless of your status on ebay, there are tools that everyone can use to build their success as TAs, available on the ebay site. I've found many of them quite valuable. For example, among their efficiency tools, they recommend using contact management software. eBay regards this as a great tool for getting "a better understanding of how many prospects it takes to actually create one new client and how long it takes for a client to go from initial contact to hiring you as a TA."

And as far as support, some of the Trading Posts have become so large that they no longer rely on eBay for help. Some have developed their own proprietary systems for tracking customers and inventory, and managing their auctions. The largest and most successful ebay consignment business will even get you started with your own franchise which includes the use of their proprietary systems. All you need to come up with is $55 K plus operating expenses.

But, never fear. You can start your ebay consignment business on a shoestring, and this is how the majority begin. Since 1998, eBay and similar auction sites have been growing by leaps and bounds. eBay consignments are still in their infancy, but I predict a very bright future!

© Copyright 2004 Carolyn Schweitzer DDS. Dr. Schweitzer was a family dentist for 20 years and is now owner and editor of several websites. You can learn more about where to find specific links to the Trading Assistant and Trading Post programs by visiting her website at http://www.netbrainer.com/site/500041/page/449460.







Related News



India begins process to auction 3G airwaves - Sify

Sify

India begins process to auction 3G airwaves
Sify, India -11 hours ago
New Delhi: The Indian government is set to begin here Monday the process to e-auction radio frequencies for telecom operators to start third-generation (3G) ...
Telcom panel may discuss 3G e-auctionBusiness Standard
Bharti, Tata Comm come under DoT scannerHindu Business Line
all 11 news articles

Slice of Diana wedding cake sells for £1200 at UK auction 黛妃 ... - Taipei Times

Slice of Diana wedding cake sells for £1200 at UK auction 黛妃 ...
Taipei Times, Taiwan -3 hours ago
A piece of 27-year-old cake from the wedding of Prince Charles and Princess Diana has been sold to an anonymous bidder at auction in Britain for ï¿¡1200 ...

Chef John Ash helps kick off Wine Auction Weekend this month - Lake County News

Chef John Ash helps kick off Wine Auction Weekend this month
Lake County News, CA -12 hours ago
LAKE COUNTY – This year's Lake County Wine Auction will be the centerpiece of a weekend filled with activities that celebrate great wine and food while ...
Clarke signs Wine Auction poster Sept. 11Lake County News
all 2 news articles

DoT starts 3G auction process; pre-bid conference tomorrow - Press Trust of India

Times Now.tv

DoT starts 3G auction process; pre-bid conference tomorrow
Press Trust of India, India -9 hours ago
Raja had said there would be "no deviation" in the schedule for auction of spectrum and roll out of services. PTI.
3G auction process begins; pre-bid conference todayLivemint
Process to e-auctionGreaterKashmir.com (press release)
DoT to consider spectrum sharing todayFinancial Express
Press Trust of India
all 20 news articles

Yahoo Japan auction users allege ID theft - United Press International

Yahoo Japan auction users allege ID theft
United Press International -3 hours ago
s auction site say they have been victims of identity theft. About 3000 cases have been discovered among users of site, with their IDs unknowingly being ...

Pollution auction set for Maryland - Carroll County Times (subscription)

Pollution auction set for Maryland
Carroll County Times (subscription), MD -3 hours ago
25 auction, the first of its kind in the nation, is part of the Regional Greenhouse Gas Initiative, an agreement among the 10 states to reduce greenhouse ...

Pakistani puts kidney up for online auction - Times of India

Pakistani puts kidney up for online auction
Times of India, India -1 hour ago
ISLAMABAD: Bizarre as it sounds, a Pakistani has put his kidney up for sale at a leading auction website of the country. In recent years, Pakistan has ...

Auction scene brighter - NEWS.com.au

Auction scene brighter
NEWS.com.au, Australia -6 hours ago
Buyers yesterday seemed content to negotiate afterwards rather than bid at auction. Auctioneer Andrew Chisholm, of Buxton Real Estate agency's Bentleigh ...


Auction-Rate Bailouts Bypass Some Investors - Wall Street Journal

BBC News

Auction-Rate Bailouts Bypass Some Investors
Wall Street Journal -Sep 3, 2008
By SHEFALI ANAND and JENNIFER LEVITZ Large Wall Street firms have announced plans to buy back billions of auction-rate securities from aggrieved investors. ...
Two charged with fraud in auction-rate caseLos Angeles Times
Credit Suisse Brokers Charged In Auction-Rate SchemesForbes
Former Brokers Indicted on Auction-Rate Securities Fraud ChargesWall Street Journal Blogs
TheStreet.com - Swissinfo
all 527 news articles

SUSAN TOMPOR Auction-rate securities probed - Detroit Free Press

SUSAN TOMPOR Auction-rate securities probed
Detroit Free Press, United States -12 hours ago
Brokerages and other financial firms nationwide sold auction-rate securities to well-to-do investors, small companies and others as a higher-rate ...